Google Analytics Tips: See where your visitors are coming from

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Do you know how most customers reach you?
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How do people find your website?

When you know where your traffic comes from, you can pinpoint the most effective ways to promote your business and get new customers.

 
 
 
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Find out how people reach you online

When a customer walks into your store, you can greet them by asking, "So how did you find us?" If you want the same insight from customers who visit you online, try the All Traffic report in Google Analytics. It shows you:

Where your visitors are coming from (search engines, social networks, etc.)
How many of them are new vs. returning
How much time people spend browsing your site

Spend your marketing budget wisely

Find out which of your marketing efforts—from holiday newsletters to social media posts—bring the most customers to your site, and use that information to make your marketing plan smarter and more cost-effective.

Try the URL Builder tool to track and compare the success of your marketing initiatives—the results will appear in your All Traffic Report.

 

Get a video overview of Google Analytics in the Analytics IQ

We recommend starting with the Traffic Sources Report video.
 
 
 
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Happy analyzing,
The Google Analytics Team

 
 
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